{"product_id":"blue-ocean-strategy-by-w-chan-kim","title":"Blue Ocean Strategy By W. Chan Kim","description":"\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-expanded=\"true\"\u003e\n\u003cdiv data-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-expanded=\"true\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-expanded=\"true\"\u003e\n\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"8f837y-vgvx0-uhwan6-u5aad8\" data-cel-widget=\"bookDescription_feature_div\"\u003e\n\u003cdiv data-a-expander-name=\"book_description_expander\" data-a-expander-collapsed-height=\"280\" class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\"\u003e\n\u003cdiv data-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-expanded=\"true\"\u003e\n\u003cdiv data-testid=\"description\" class=\"BookPageMetadataSection__description\"\u003e\n\u003cdiv class=\"TruncatedContent\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"TruncatedContent__text TruncatedContent__text--large TruncatedContent__text--expanded\" data-testid=\"contentContainer\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph\"\u003e\n\u003cdiv class=\"DetailsLayoutRightParagraph__widthConstrained\"\u003e\u003cspan class=\"Formatted\"\u003eIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating \"blue oceans\"—untapped new market spaces ripe for growth.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-testid=\"genresList\" class=\"BookPageMetadataSection__genres\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"hushpuppyUpsell_feature_div\" class=\"celwidget\" data-feature-name=\"hushpuppyUpsell\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"hushpuppyUpsell\" data-csa-c-slot-id=\"hushpuppyUpsell_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"jqjn9o-hdhjv9-socl6l-8fc0wf\" data-cel-widget=\"hushpuppyUpsell_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"richProductInformation_feature_div\" class=\"celwidget\" data-feature-name=\"richProductInformation\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"richProductInformation\" data-csa-c-slot-id=\"richProductInformation_feature_div\" data-csa-c-asin=\"\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"lu4a5r-i5vv38-p570ie-y1r2qd\" data-cel-widget=\"richProductInformation_feature_div\"\u003e\n\u003cdiv id=\"rich_product_information\" class=\"a-section a-spacing-none celwidget\" data-csa-c-id=\"3g9w0c-wv7ke6-hdyxs9-rmq72w\" data-cel-widget=\"rich_product_information\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wide Genre","offers":[{"title":"Soft Cover","offer_id":47505204936924,"sku":null,"price":25.0,"currency_code":"AED","in_stock":true},{"title":"Hard Cover","offer_id":47505204969692,"sku":null,"price":30.0,"currency_code":"AED","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0809\/2044\/5148\/files\/3_01fe3ee4-3eb1-47fc-b9e9-c1a8eef9e6f6.png?v=1769699898","url":"https:\/\/widegenre.com\/products\/blue-ocean-strategy-by-w-chan-kim","provider":"WideGenre","version":"1.0","type":"link"}